2025 Lingerie Trend Forecast: What’s Coming for US & UK Markets

November 14, 2025

The lingerie industry is entering a new era in 2025 — one defined by comfort-first sensuality, quiet luxury aesthetics, inclusive sizing, and fashion-meets-function design. Unlike previous years where trends were led by runway lingerie brands, the 2025 shift is heavily shaped by TikTok aesthetics, Pinterest search behaviour, fashion tech, and consumer demand in the US and UK.

Whether you’re a lingerie lover, a buyer, or a brand preparing for next season, understanding what women in the United States and the United Kingdom are searching, saving, and shopping for is now the key to staying relevant.

In this trend report, we break down the top silhouettes, fabrics, colors, and style mindsets that will dominate the US and UK lingerie markets throughout 2025.

1. Comfort-First, Still Sexy: The Era of “No Compromise Lingerie”

One of the strongest cross-market trends is the rise of lingerie that looks sensual but feels like loungewear. In the US, search terms like “wireless push up bra”, “soft lace bralette” and “seamless sculpting underwear” have grown over 60% year-on-year. Meanwhile in the UK, shoppers are looking for “elevated basics”, “luxury comfort lingerie” and “smooth shapewear that doesn’t dig in.”

2025 will not be a return to fully structured corsetry — it will be a hybrid. Soft stretch lace, wireless cups, sculpting bands, breathable mesh and adjustable silhouettes will define the new “sexy but wearable” movement.

2. The Return of Lace & Sheer — But Reimagined

Sheer mesh and lace aren’t new to lingerie, but 2025 brings a cleaner, more refined lace trend. Instead of floral overload, UK and US shoppers are responding to:

lighter, fine European lace
modern geometric lace patterns
barely-there mesh panels
lace that stretches instead of scratches

Pinterest US has seen a spike in boards titled “sheer lingerie outfits” and “lace under blazer look”, showing that lingerie-as-outerwear will continue to grow—especially for TikTok-driven styling culture.

3. Color Trends 2025: Neutrals, Chocolate, and “Power Red”

Expect 2025 lingerie color stories to split into two strong markets:

Color Family	US Market	UK Market
Neutrals	“Quiet luxury beige, ivory, oat”	“Cream, bone, warm taupe”
Dark tones	Espresso, cocoa brown	Charcoal, ink navy
Impact color	Cherry red, siren red	Deep raspberry, wine red

Unlike past seasons, neon and pastel are no longer in demand — deep luxe tones and soft minimal nudes are winning clicks and conversions in both markets.

4. Shapewear Evolves into “Visible Fashion”

Shapewear in 2025 won’t just be hidden under clothes — it is becoming a core fashion layer. Think: sculpting bodysuits styled under oversized blazers, smoothing shorts worn under sheer dresses, and matching bra+shaper co-ord sets.

In the US, TikTok creators are pushing “shapewear try-on hauls” and “before & after fit checks”, while in the UK the focus is functionality: “shapewear for wedding guest dress”, “light control underwear that breathes.”

5. Inclusivity as a Non-Negotiable

In both regions, extended sizing is not a niche — it’s an expectation. Google UK search volume for “plus size lingerie that fits” has doubled, while US data shows “32A to 44G bras same style” trending in Q4.

Brands that succeed in 2025 will offer:

the same design in multiple body types
models of different sizes in product photos
honest fit notes, not just marketing buzzwords

6. What This Means for US vs UK Retailers

Market Insight	US	UK
Style Mindset	bold, body-positive, social media-led	refined, comfort-luxury, practical elegance
Bestsellers	bodysuits, mesh bras, sculpting sets	wireless bras, soft lace, smoothing underwear
Search Behavior	TikTok + Instagram	Google + Pinterest

To win in both markets, adapt same trend, different messaging:

✅ US copy: “Feel confident in a sheer lace bodysuit made to be seen.”

✅ UK copy: “A beautifully soft lace piece designed for everyday elegance.”

7. Final Takeaway: 2025 Will Be About “Soft Power” Lingerie

The new lingerie era isn’t about maximal push-up padding or overly decorative designs. It’s about confidence through comfort, thoughtful fabrication, and subtle sensuality.

Whether you’re selling or shopping, 2025 lingerie will follow these rules:

✔ Sexy can be soft

✔ Lace can be breathable

✔ Shapewear can be seen

✔ Neutrals can be powerful

✔ Fit matters more than fantasy

Looking for 2025-ready lingerie styles in the US or UK?

Explore soft lace, sculpting mesh, and comfort-luxury pieces designed for the new era of lingerie.

Shop the collection: themiraco.com